Our Unique Design For The Sales & Marketing B2B Expo
Throughout the year you’ll find Interlace Creative Print popping up at various expos – usually at events that you wouldn’t expect to spot us; we like to get around you see. Always engaging (we love a natter), and of course, giving away a few freebies!
Prior to last year’s Sales and Marketing B2B expo at London’s ExCel, our business cards had a massive revamp; morphing into giant Christmas crackers. The brain wave of our lead Creative Designer, we wanted to bring that fun factor to the party. With our production and design teams being the absolute superstars that they are, this lightbulb moment became reality just 4 days before the actual expo opening…
The Design
The crackers were designed with Interlace’s signature colours, and for those who have seen our brand in-person, you’ll know that we like to be noticed! They were then shaped into a hexagonal prism, allowing us to apply a clean message to each of the six sides:
Let’s Get Technical
These were printed using 4 colour processing (CMYK), before utilising a clear machine varnish to add sustainable 350gsm silk art. Once printed, we die cut the crackers to shape, and hand assembled them individually. We filled each one with a variety of American candy, such as Tootsie rolls, Dots and other sweet treats. We also wanted to be slightly traditional and include the all-important joke wrapped in brightly coloured tissue paper, as well as a pen for that business edge! For a final embellishment, we hand tied the cracker at both ends with coloured ribbon.
What Was The Response?
The best thing was seeing the shock factor in people’s faces when they asked for a business card and received a cracker. They didn’t know if we were joking or being serious, but it opened up an instant conversation, which is what creatively designed promotional materials are made to do.
Over the two-day event, the footfall to our stand was overwhelming. People visited not just from our hall, but others too. Flocking to see what we are all about and to receive their very own cracker.
The Interlace team once gain demonstrated their boundless skill and creativity by bringing the crackers to life within days. We Created, We Printed and We Delivered something out of the box, totally whacky, and most importantly – generated interest in our services. Proving once more that creatively-designed handouts can engage even a business-oriented crowd.
We are thankful to the various new clients that have come onboard since the event, and look forward to meeting more people in a similar way throughout 2024 as we continue to do what we do.
But if you cannot wait to find us at an expo drop us a line hello@interlacecreativeprint.co.uk or call +44 (0) 208 243 8621
